Sweet Client
Rosalina D. WilliamDate
24th May 2019Website
www.example.comCategory
Design, UI/UXThe client has been a manufacturer and supplier of innovative and quality castors since 1989. They have established long-term relationships with global manufacturers over the last 30 years.
Challenges
- Promoting a micro-niche product on social media from scratch: We had the challenge of promoting a hyper-niche product on social media without any prior digital presence.
- Shift from traditional marketing to digital marketing: The client had built a trust in the traditional form of marketing for over 30 years and was shifting to having a digital presence. The client did not have prior exposure about the digital platforms or the nuances of how the digital marketing world works.
Approach and Execution
- Built a creative communication structure to promote a micro-niche product: We had to craft a compelling and creative communication structure to market a product with limited utility and make it appealing on digital platforms.
Results:
- - With a structured strategy, we helped them gain more visibility on a digital level in similar industries.
Impact Statement
Duss Digital’s “Simplify, Digitize, and Scale” approach helped our client smoothly transform their business on a digital level and expand their digital reach to the local and international businesses.
