Leading Global Stage-2 Incubator

Sweet Client
Rosalina D. William
Date
24th May 2019
Website
www.example.com
Category
Design, UI/UX
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A US-based client, which started its business effectively in 2016, is a stage-2 incubator collaborating with (for) product-defined startups. They also engage with the government, educational institutions, and investors while providing global opportunities to hundreds of startups.

A US-based client, stage-2 incubator for product defined startups. They engage with government, educational institutions, and investors.

Challenges

  • To design an execution plan for a global event coverage within 6 days: We had to provide a plan of execution right from the ideation within 6 days in order to cover a global event that holds significant value in the industry and world.
  • Tapping into the global market with the US as the base: There was some disparity in terms of understanding the US market while operating from an Indian market perspective.

Approach and Execution

For this client, we provided live social media support after considering the needs and goals of the client. To cover the globally prominent event, we provided the client with a complete package, from pre-coverage of the event to covering the event physically and digitally and continuing the post-coverage as well. We had to provide a boots-on-ground approach (while covering the event for 2 working days) along with digital support working in tandem, managing global timelines.

We planned and executed the strategy within 6 days by covering the pre-event, the main event, and the post-coverage.

Results:

  • - A successful coverage of the global event with additional attendees through the lead generation we were able to gain after spreading awareness on social media in the pre-coverage and during the coverage of the event.

Impact Statement

Through Duss Digital’s quick, hands-on, and clearly defined approach, we were able to garner multiple testimonials and have an increase in page engagement of 1600% on Linkedin based on a 6-day plan of execution.

Impact is shown in results:
  • Countries reached - India (Bangalore, Delhi, Mumbai, and Hyderabad), and US (Washington D.C., Chicago, and San Francisco)
  • Impressions: 5,500+ / 100% rise in comments
  • Within 90 days, 600+ followers