A Mental Health Foundation

Sweet Client
Rosalina D. William
Date
24th May 2019
Website
www.example.com
Category
Design, UI/UX
Live Preview

A client dedicated to promoting mental health and spreading awareness on substance abuse. They cater to every issue related to mental, emotional, and physical well-being of a person.

A client dedicated to promoting and spreading awareness on mental health, substance abuse, and counselling.

Challenges

  • The lack of a cohesive communication structure among multiple administrators working on the page resulted in a discrepancy between the intended target audience and the actual audience reached.
  • Disparity in their existing communication language is generally used to promote mental health and the client’s belief in certain use of terminologies.

Approach and Execution

  • Design and content language optimization: A single, structured, and research-driven (communication structure to elevate design and content quality) approach was taken to create a single communication on the page through the elevation of the content and design quality, ensuring effective communication on the page.
  • Exploring various content types to increase page visibility: Through research and a statistical approach, we were able to convey to the client how exploring various content categories may have a significant influence on the page's visibility. We were able to (creating social awareness)and relatability by shifting the focus to reel representation of content rather than static representation.

Results:

  • - Our strategy of creating an online presence for an offline impact resulted in a rise in inquiries, collaborations, and engagement.
  • - Rise in the number of followers, inquiries, and collaboration opportunities.

Impact Statement

With Duss Digital’s approach of taking timely actions facilitated international reach, effectively expanding our client’s global presence and impact.

Impact shown in results:
  • Rise in the number of followers - 7.9%
  • Instagram 100% rise in engagement
  • Collaboration offer (numbers) - 7 offers from colleges, schools, and other institutions and foundations Regions in India (Mumbai, Delhi, and Bangalore) engaged and the countries (India, US, and UK) engaged